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Levi's quer se tornar uma grife de luxo | BlogPop, Feito por Anônimos

Levi’s quer se tornar uma grife de luxo

@RachelKrishna 18/04/2010 0

Siga o Rio de Janeiro no Instagram: :)

Levi Strauss pra quem pode

levis02 Levis quer se tornar uma grife de luxo

A Levi Strauss iniciou um processo de reinvenção de sua imagem e pretende aproximar a marca do luxo com a venda de peças mais caras e a abertura de boutiques.

Com isso, ela ( que por anos foi referência de jeans ) quer situar-se entre as marcas preferidas dos fashionistas.

levis Levis quer se tornar uma grife de luxo

Em 2009 a companhia criou uma divisão dedicada a roupas de luxo chamada “Levi’s XX” em Amsterdã e se esforçou para consolidar outras marcas de qualidade sob dois nomes: made & Craftedy, na qual utiliza tecidos e acabamentos melhores, e Vintage Clothing, que oferece reproduções de desenhos históricos.


Siga o Rio de Janeiro no Instagram:
Cadastre-se rapidamente para comentar, escolha sua Rede Social favorita.
(Se não estiver vendo mais os ícones das Redes Sociais, significa que já está cadastrado).
Li e concordo com os termos de serviço.

Comente! »





Alguns artigos são escritos pela equipe do Dr. Alberto Birman

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